Blog Tips: TOP 5 Most Important Characteristics for a Winning Startup



In the previous posts, we have been giving tips for the success of startups, and a part of these tips involved having a good team. In fact, we don't lie when we say "no team, no success". I mean, maybe you can make it without a team, in the same way, you can go from Lisbon to Porto on foot. But it is also true that a car can help on the way, right? With a team, it's exactly the same. We can make achievements alone, but a good team, with good skills and knowledge, will make success much sooner! So, in this blog post we prove that "two heads are better than one" and we bring you the top 5 characteristics that a team must have in order to be successful!

1. The right skills Reading a magazine article some time ago, I came across something that I considered very true. Let's look at the following example: when we recruit someone for the position of "Communication Director", we naturally expect someone with high communication skills. But in communication there are several segments, like journalism, public relations, content, design, and so on so forth... The same goes for Marketing, where tactics can include, for example, digital, advertising, inbound and outbound, content, B2B or B2C, etc. Each sector requires different expertise. Therefore, it is important to ensure that you find people who have in-depth knowledge of your specific industry, but from different areas: technical, commercial, strategic, communication. You should consider having an expert advisory board, people who don’t work at the company but dedicate 30 min weekly to advise the CEO on specific topics and make meaningful intros. Bottom line: have people from various areas that know how to manage in all types of situations, and that always has a positive open mind. You know what we mean? Someone who knows how to do the job, but manages to build a chair if necessary!

2. Personality counts too

Here I can tell a story. One day, when I was talking to my colleagues at lunch, we started talking about the day of my interview for BGI. Between laughs, I told them how nervous I was and how I tried to deliver a good image, since it was my first job interview ever! At that moment, our Digital & Deep Tech Manager Otis told me that in interviews, in addition to assessing the interviewee's capabilities, BGI always values people's personality and the vibes they transmit. In fact, this is fundamental to the smooth running of a startup. As we all know, startups are a 24/7 kind of job. So, we spend a lot of time with our co-workers. That's why having a personality that fits the startup values is essential to build a committed team.