Common Startup Mistakes by Sofia Fernandes | Ask The Experts Series

On average, there are 137,000 startups emerging every day. It is not news that managing a startup is very challenging especially for first-time founders. This is because they don’t know what to do, or don’t have the necessary resources to achieve success, or simply because of circumstances beyond their control. There is an old proverb that says, “a smooth sea never makes good sailors”, the good thing is that there are knowledgeable people in the startup community who can help you. We have started a helpful series called “Ask The Experts” and one of our BGI experts will help diss-mystify the hurdles of the startup life.



In this episode, Sofia talks about the 3 main mistakes that startups make. One of them is the so-called “one-size-fits-all”. To be successful in this entrepreneurship world, you need to do a segmentation, targeting, and positioning that is tailored to