Last week we talked about some market trends and opportunities for entrepreneurs. Following the trend line, this week we want to talk about social media.
Today we are inevitably dependent on the internet, technologies and, of course, social media. Whatever your favorite social media is, you must agree with us that they are part of our daily lives. Also, from an early age, companies understood the importance of being online and being connected in order to take advantage of this new reality in the consumer market. Social media are one of the best ways to do that. After all, they are the place where people are, right? According to a Marktest study, 87% of Portuguese users visit social media several times a day. Thus, whether to improve customer relationships, increase reach and awareness, or increase sales, it is important that professionals have knowledge of digital marketing and keep an eye on trends.
Observing data and metrics can help you understand the current scenario so you can make the best decisions and take your social media to the next level. In addition, it is interesting to know how the atypical 2020 year and its effects on users impacted digital marketing.
The Social Media Trends Report, developed by Socialbakers, analyzes digital marketing at the end of 2020 and provides relevant insights to ensure the success of social media in 2021. It is on this report that we based today's list.