I am Benny, and I am trustworthy.
We make acts based on trust every day: when we get up in the morning, when we get on a crowded subway, when we eat the cafeteria food, when we believe in newspapers, when we take into account restaurant reviews, when we think that doctors can save lives and lawyers defend people. We trust governments, institutions and organizations.
I work in a startup accelerator that I trust.
When I started my internship as Sales Manager at Building Global Innovators, I had no clue what was behind the ”startup scene”.
I used to believe that a bunch of young guys, a bit crazy, on a budget but dreamers, tried to find their place on the market (or, to put it another way, in the world).
What was next? Step by step I have been reaching those guys, and everything they are connected with: the pitch, deep-technology, time to market, investors, mentors, potential clients, acceleration programs, and so much more.
If there is a thing that I have learned, is that to sell successfully you need people to trust you. And trust is an emotional act more than a logical one, because you expose your vulnerabilities to people, believing they will not take advantage of your openness.
This happens mostly when I meet students and tell them about the Venture Program and they show both excitement about their business idea and fear to run their first startup.