Being present online and engaging with your audience is very important because it shows that you, as a company, care about them, but also keeps them linked and close to you.
Everyday, new brands and businesses come to life in the online world and, in order for them to have the chance to compete with long-standing companies and billions of successful marketing campaigns, having a limited budget, they must make the most of their - limited - finances in reaching new customers and developing more revenue. Startups are no strangers to these efforts, nor are they strangers to online marketing. But why exactly is online marketing important for these small companies and on what exactly should they rely on? Let’s check them out:
The Importance of Online Marketing
Put it simply, online marketing lets you reach your target, considering the online behaviour of online users.
A well planned (and consistent) strategy and visually attractive content are key-factors when it comes to this online department, because brands don’tdifferentiate themselves simply by their products and services. In fact, the key difference between them is when and what type of content they post and which information is available on their social platforms and websites about them. We can also conclude that another purpose of online marketing is to attract potential new customers, get them to know the brand and to build trust which, consequently (and hopefully), will help to create long lasting relationships with them.
In other words, Digital Marketing allows startups to reach new clients and develop relations at a fraction of the cost of traditional marketing. But how can you, as a startup, use Digital Marketing in your favour?
Let us show you…
1.You can achieve more targeted customers
The main objective of any business is to get their (pre-established) marketing goals & objectives and to reach out to a bigger audience. Digital Marketing makes it easy to reach out to your potential customers through online mode, especially in the beginning of your business, if you happen to get the chance to channel your money and advertise to only those who are (most) likely to turn into loyal customers. With the right strategy and at the right time, you can do just that with Digital Marketing. Among the different methods available, your startup can use these key-elements:
Creating a website that showcases your brand
Social media marketing
Search Engine optimization (SEO)
2. High Conversion Rate
Conversion rate is the percentage of visitors to your website who answer to your Call-To-Action (CTA). Using Digital Marketing, for your online business, will automatically boost your conversion rate.
Here’s a TIP: A good Call-To-Action, in the bottom of an article, a button for signing up, a pay-per-click strategy or adding testimonials and reviews to your homepage, will help you achieve such objectives and get you to meet your established KPI’s for the month. You have to think beyond basic pay-per-click ads.
3. Content should as a MAJOR part of your Digital Marketing Strategy
In comparison, content marketing can provide a relatively cheap and/or free way to market a business continuously. Customers want to find out information about products, and they will search for that information online. When one user gets to the company’s website, the business has an opportunity to turn their quest for knowledge into a sale. Once the content has been added to the website, it can continue to attract clients for free - you should, probably, write this down.
But hey, content does not have to be in the form of a typical blog. You can use, for exame, Infographics, GIFs, memes and bubbly images as part of your startup’s content strategy. If it has the possibility to be liked, shared, and engage your audience in any other way, it can easily become a part of your online content.
We have two extra tips for you on this topic. Ready? Let's check them:
A. You should avoid some basic mistakes, like:
Not including Calls-To-Action: They tell your audience what to do or where to go next.
Only sharing what you want to share: You must create content always with your audience in mind.
Not providing enough value to your content: You must give a reason to follow you, engage with your content and stick around. This all comes back to knowing your audience.
Neglecting your data: This is fulcral. You need to be checking your statistics regularly so you can adjust your content strategy according to how your audience is responding to what you post and share.
B. Be Consistent with what you post. This is especially important, if you want to grow your audience and your engagement rates. We’re not saying to post everyday, but you should definitely create a strategy and a calendar for the days you want to post your content and what type of content you want to share on a specific date.
4. The possibility to reach GLOBAL while being LOCAL.
As you know, we live in a networked world (and society), according to Manuell Castells. This means that we all live connected through the internet, which helps to break geographical barriers and allows each and every one of us to expand our business and, therefore, reach a global audience. And this can be done by just sitting in your office within your city or, ironically enough, by sitting on the couch of your living room. How awesome is that?
But you have to keep in mind that, in order for your business to be credible enough and to grow how you want, you must focus on the potential target audience, instead of the mass audience - this way you will be reaching interested consumers all over the world. You have to be smart and think where and how you want to reach this target audience.
All in all, Digital Marketing allows you to:
Boost your visibility
Increase online conversion rates
Reduce your marketing budget
Develop Brand Awareness
Increase online conversion rates
Improve customer engagement
Influence purchasing decisions (with the right campaign ads and content regarding certain products/services)
Track your return on investment.
One thing is for sure: A good digital marketing strategy MUST be designed and established as soon as the startup is founded. It must be a core part of your business strategy. And for your business to be successful it has to reach out to new customers (remember: you can go global too), develop leads and convert them into sales.