Being present online and engaging with your audience is very important because it shows that you, as a company, care about them, but also keeps them linked and close to you.
Everyday, new brands and businesses come to life in the online world and, in order for them to have the chance to compete with long-standing companies and billions of successful marketing campaigns, having a limited budget, they must make the most of their - limited - finances in reaching new customers and developing more revenue. Startups are no strangers to these efforts, nor are they strangers to online marketing. But why exactly is online marketing important for these small companies and on what exactly should they rely on? Let’s check them out:
The Importance of Online Marketing
Put it simply, online marketing lets you reach your target, considering the online behaviour of online users.
A well planned (and consistent) strategy and visually attractive content are key-factors when it comes to this online department, because brands don’tdifferentiate themselves simply by their products and services. In fact, the key difference between them is when and what type of content they post and which information is available on their social platforms and websites about them. We can also conclude that another purpose of online marketing is to attract potential new customers, get them to know the brand and to build trust which, consequently (and hopefully), will help to create long lasting relationships with them.
In other words, Digital Marketing allows startups to reach new clients and develop relations at a fraction of the cost of traditional marketing. But how can you, as a startup, use Digital Marketing in your favour?
Let us show you…
1.You can achieve more targeted customers
The main objective of any business is to get their (pre-established) marketing goals & objectives and to reach out to a bigger audience. Digital Marketing makes it easy to reach out to your potential customers through online mode, especially in the beginning of your business, if you happen to get the chance to channel your money and advertise to only those who are (most) likely to turn into loyal customers. With the right strategy and at the right time, you can do just that with Digital Marketing. Among the different methods available, your startup can use these key-elements:
Creating a website that showcases your brand
Social media marketing
Search Engine optimization (SEO)
2. High Conversion Rate
Conversion rate is the percentage of visitors to your website who answer to your Call-To-Action (CTA). Using Digital Marketing, for your online business, will automatically boost your conversion rate.
Here’s a TIP: A good Call-To-Action, in the bottom of an article, a button for signing up, a pay-per-click strategy or adding testimonials and reviews to your homepage, will help you achieve such objectives and get you to meet your established KPI’s for the month. You have to think beyond basic pay-per-click ads.
3. Content should as a MAJOR part of your Digital Marketing Strategy
In comparison, content marketing can provide a relatively cheap and/or free way to market a busine