How to Change Your Content Strategy in Light of the Pandemic

Updated: Aug 20, 2020



These testing times have proved difficult for all industries, and even though Portugal has had a more stable scenario compared to others in Europe, many companies have struggled to adapt. Still, in the new normal that we are all navigating, it’s fortunate that there are BGI partners who can provide you with the tools to help mitigate some of your worries. However, while you may have adjusted your operations, have you adjusted your content strategy? From heightened sensitivity to addressing customer needs, here’s everything you need to know about content marketing in light of today’s crisis. Communicate your brand identity and values In these uncertain months, clients and customers are looking to you for reassurance. People need to know that you’re acknowledging the situation, doing all you can to adapt to it, and making the necessary contributions to the world. For instance, sharing valuable information on what people can do at this time will works wonders in communicating your brand