Starting a new business is not "for kids". It takes a good dose of hard work, persistence, good timing and a little luck too. But, as they say, those who take no chances will never know the taste of the reward in the end. That is why we need innovators and brilliant minds at the table, with the necessary will and determination to help us face one of the greatest challenges of our time: the climate crisis.
Do you have an innovative cleantech idea that can make a difference in the environment? Are you looking for the opportunity to be an entrepreneur and start your business from scratch? Read on to discover some tips on how to launch your idea, and how we can invest in your success while investing in the Planet too.
Tip #1 - Solve a real problem
Finding your purpose is important to a company's success. It’s a kind of internal mission statement. A commitment that will serve as an engine to propel you forward and prevent you from straying from your purpose. Think: what would make you happy and motivated to get out of bed every day?
Once you find your purpose, it is essential that you align it with a real problem in society. Something that needs an answer or solution. Whether in the area of food security, reducing CO2, saving water... It helps to think about the challenges faced by people, companies, ecosystems, communities, among others. You can do research, getting in touch with other people, looking for what already exists or what has failed in the past, or you can even cling to your own experiences. The most important thing is that your product is a solution. Something that will make a difference for someone, and for the Planet’s well-being.
Tip #2 - Create enabling technology
You don't always need to invent something that doesn